Aloha! Born on the sunny beaches of Hawaii in the early 1980s, Maui Jim® Sunglasses were born out of need. In this case, the need was for a sunglass that would eliminate the harsh Hawaiian glare without distorting the beautiful colors of the island scenery. Everyone said it was impossible — the elimination of glare and color clarity just did not go together. After years of research and development, the impossible became a reality.